Two weeks ago I had the opportunity to attend the AERIN Fragrance Collection Event in Zurich. I was a little surprised when I found out that the presentation took place in a kitchen but I soon found out why...
She thinks of her perfumes as a fragrance wardrobe, so you'll be able to wear a suitable scent for every occasion.
Amber Musk is a winter scent, very warm and "cozy", Gardenia Rattan represents the spirit of Summer while Evening Rose is a luxurious evening scent. Lilac Path is inspired by common lilac and Ikat Jasmine is the scent of the modern woman.
The scents are very sophisticated and simple at the same time. They're not just a mix of different scents but you can really smell what's in there. And that's the link to the kitchen part: At the event, each perfume was presented with a cupcake which contained the perfumes main ingredients if that was somehow possible. Have a look:
|Jasmine cupcake - Ikat Jasmine|
|Rose cupcake - Evening Rose|
|Cupcake with a "garden" - Gardenia Rattan|
Aerin describes the scent as casual chic and perfect for the modern and self-confident woman with intriguing femininity. The fragrance contains jasmine sambac and jasmine Egypt infusion combined with exotic tuberose, honeysuckle and sandalwood.
The packaging of this lovely floral perfume is inspired by the wallpaper Aerin had in her bedroom as a child.
I was mesmerized by the amount of thoughts Aerin put into the creation of the fragrance collection and the perfume flacons all look splendid. There's a scent for everyone, no matter how old or young you are and I'm sure this would make a perfect gift.
In Switzerland they're available exclusively at Globus for CHF 132.
Have you tried one of them yet? What are your thoughts on the "fragrance wardrobe"?