Sunday, 29 April 2018

Londontown Spring Manicure

A few weeks ago I was introduced to the nail polish brand Londontown, which creates nail polishes with a unique and nourishing formula. If you haven't read that blogpost yet and want to know more about the brand, click here to get to my first review

Last time I didn't have their base coat to do a full Londontown manicure so Londontown kindly sent it to me, as well as one of their new spring shades "out of office"*. The spring collection has four gorgeous shades: guilty pleasure, which is a hot pink with a hint of red, summer fling, a fresh pink, amalfi love which is a blueish lilac and finally out of office,  the light pink in the picture below. 

Londontown nail polishes contain natural ingredients pretty much out of your veggie garden to strengthen and nourish your nails. They even contain garlic essence but you won't smell that, I've checked... 

The nail polishes are vegan, gluten free and not tested on animals.



When it comes to quality, my opinion hasn't changed since the last review. The nail polishes dry quickly, they're long lasting and they apply evenly. The shades are opaque with one coat, if you want to get that gel like effect, add a second coat. What I forgot to mention last time is that the brush is pretty small so it takes a little more effort to apply the nail polish, nevertheless it doesn't look streaky. 

The difference I noticed when using Londontown's own Nail Hardener & Base Coat is that the nails really do feel harder than normally. My nails are quite thin and soft which can be annoying because they split easily and I feel like this base coat helps to make them stronger. 

On my nails, the nail polish lasts for about 5 days before it starts to chip. Due to the fact that the manicure is really hard when you use the nail hardening base coat, two coats of the lakur and the Londontown top coat, when it chips, it chips in larger pieces and I need to remove the nail polish instantly because the imperfections are easy to notice. However, the nails underneath look noticeably healthy - that is, if your nail polish remover isn't too drying. In my case, the nourishing formula seems to work and my nails aren't damaged by the nail polish but rather strengthened. I know, at around CHF 20 for a nail polish and CHF 25 for a base coat, Londontown nail polishes aren't the cheapest but from what I experienced so far, they can be a great option if your nails aren't in the best condition. Additionally, I'm very happy with the nature inspired brand philosophy and the more I'm looking into different brands, the more interested I am in this aspect of a product. 

Now I have a question for you: When you're buying beauty products, do you pay attention to the sustainability of the brand and other aspects such as brand transparency? I'm really interested in your opinion on this and you would make my day by leaving a comment with your answer below. 

Have a great day!

xx Cheryl


*press samples, all opinions are honest and my own

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